The Scary Stuff
Let's be blunt
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We're a brand that believes if you aren't having fun, you're doing it wrong. But it's time to get serious. Because the plastic problem is serious.
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Every year:
>8 million tonnes of plastic are dumped in our oceans
Equivalent in weight to 450,000 double-decker buses
That's 254kg EVERY SECOND.
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The impact of this on wildlife is well-documented and is heart-breaking. But there's something even more sinister. An existential threat: microplastics.
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Microplastics are fragments of plastic less than 5mm in length. They occur when larger pieces of plastic degrade.
Because of this:
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92%
of ocean plastic is microplastic
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5.3 trillion
pieces of microplastic are in the ocean
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Being so small, microplastics are easily ingestible and bioaccumulate -- both in animals and humans. On average we eat a credit card's worth of plastic every week. Recently, the first traces of microplastic were found in the human bloodstream and lungs. Scary stuff.
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So, what does this all mean?
Well, there is mounting evidence linking microplastics with various forms of cancer and even infertility. According to some estimates, if we continue along the same trajectory, by 2050 we may see mass infertility -- which spells the end of the human race...
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GO PLASTIC FREE
So, sorry to be all doom and gloom, but we have a long and arduous journey ahead to prevent this.
Although we may just be selling soap, the need to wean ourselves off plastic is urgent. Take the first step now.